I believe Lynn Townsend was the father of the pentastar. If I remember right it was introduced with the 1965 models. When did the ignition keys first shaped like the star? 1965?----- Original Message -----From: RandalPark@xxxxxxx
Date: Tuesday, January 13, 2004 8:05 am
Subject: Re: IML: Designer of Chrysler logo
> The commercials that I faintly remember from that time associated > the name of each car division with a piece of the Chrysler Star, > the final one being Dodge Trucks. As I recall, the pieces of the > star fell into place as the name of the division was announced. I > think the order was Plymouth, Dodge, Chrysler, Imperial, (pause) > and Dodge Trucks. I remember these ads mainly from watching the > Bob Hope Chrysler Theater. At the beginning of the show they would > name Chrysler as the sponsor and "put the star together" on the TV > screen. > Someplace I think I have an advertisement from 1965 with each of > the cars parked in its "place" in the star, with a copy of the 5 > year 50,000 mile warranty statement in the middle. That has been > such a long time ago now the memories are fading fast! > > Does anyone else remember seeing any of this? >
> Paul > > In a message dated 1/13/2004 6:21:58 AM Eastern Standard Time, > mark.swingle@xxxxxxxxxxx writes: > > > > > > > The old DPCD logo sure stayed around on a lot of parts long > after one of the > > D's was gone. > > > > One of the Mopar mags from a couple years ago did an interview > with one of > > the people from the advertising group. It was designed to tie > everything> the Chrysler group did together (from Imperials to > AirTemp). The article > > also showed some of the alternates. I'll have to see if I can > find the > > name/issue and post it. > > > > > > > > > > > > -----Original Message----- > > From: mailing-list-owner@xxxxxxxxxxxxxxxx > > [mailing-list-owner@xxxxxxxxxxxxxxxx]On Behalf Of Dick Benjamin
> > Sent: Tuesday, January 13, 2004 1:02 AM > > To: mailing-list@xxxxxxxxxxxxxxxx > > Subject: Re: IML: Designer of Chrysler logo > > > > > > Speaking of logos, I occasionally am surprised to pick up a part > for a > > fairly modern Chrysler product (like an 1981 EFI coupe, for > example) and > > notice the old DPCD logo on it (arranged with DP on the top > line, CD on the > > bottom line, with the tail of the P extending all the way to the > bottom of > > the figure - old geezers will remember). Now two of the brands > are gone. > > > > Next time I'll have to make note of which part. > > > > The Pentastar is on a sticker on all the 'specially selected' > parts used on > > the EFI coupes - to indicate they are for those cars only to the
> production> folks, I guess. Mine still has it on many of the > chassis and engine parts, > > it is silver on a black background. > > > > Dick Benjamin > > ----- Original Message ----- > > From: "Christopher Hoffman" <imperial67@xxxxxxxxxxxxx> > > To: <mailing-list@xxxxxxxxxxxxxxxx> > > Sent: Monday, January 12, 2004 9:49 PM > > Subject: Re: IML: Designer of Chrysler logo > > > > > > > The Pentastar first appeared on corporate materials and the cars > > themselves > > > in 1962, for the 1963 model year. The logo was used on the > lower right > > front > > > fender until the first few weeks of production for the 1972 > model year > > (late > > > summer/early fall 1971). > > >
> > > It did not appear on the side of vehicles again until 1992, > when the > > > Pentastar was molded into the side trim of the new Jeep Grand > Cherokee> (this > > > time on both sides of the vehicle), though the logo had > remained in > > constant > > > use in marketing and on stationery, packaging, parts, signage, > and as > > other > > > on-vehicle badging (e.g., hood ornaments) without interruption > since its > > > introduction. > > > > > > The logo was quickly phased out after the acquisition of > Chrysler by > > > Daimler-Benz, though certain visible uses such as plastic key > heads, RKE > > > (remote keyless entry) transmitter fobs and radio faceplates > continued to > > > bear the logo through the 2000 model year (including early
> 2001 PT > > Cruisers > > > built in CY2000), until existing inventory was depleted. > > > > > > Today, it is used only as part of the Five Star dealer > certification> program > > > logo and signage (five Pentastars in a row). And of course, > it still > > forms > > > not only the shape of the huge window on the front of the > Auburn Hills, > > MI, > > > Chrysler Group US headquarters (originally called the Chrysler > Tech> Center), > > > but the very shape of the building itself (when viewed from > overhead).> > > > > The only corporate logo of DaimlerChrysler is the name spelled > out in the > > > Corporate typeface originally designed for Daimler-Benz. The > Chrysler> Group > > > has no logo, though the Chrysler division, along with all the
> other DCX > > > divisions (Dodge, Jeep, Mercedes-Benz, smart, Freightliner, Setra, > > > Thomas-Built Buses, etc.), each have logos (Chrysler's being a > > modification > > > of the original gold 1920s logo). But none uses the Pentastar, > sadly.> > > > > It was a great logo! > > > > > > Chris in LA > > > 78 NYB Salon > > > 72 Charger (built after the fender badge was deleted) > > > 67 Crown > > > 63 Dart (one of the first models to wear the fender badge) > > > > > > > > > On 1/12/04 9:13 pm, Mark McDonald (tomswift@xxxxxxxxxxxxx) wrote: > > > > > > > Lippincott & Margulies has been around for approx. 60+ years > and is > > > > responsible for a lot of famous logos and "corporate identity"
> > > > programs, including (off the top of my head) Coca Cola, > Xerox, RCA, > > > > Chevron, etc. I think the Pentastar first appeared in the > early 60's, > > > > but I'm not sure exactly when. I know I saw it on Bob > Hope's TV shows > > > > in the early 60's, but it would take more research to pin it > down to > > > > the exact year. I might also try to find out if there was a > particular> > > designer for it, since it is a very good logo, in > my opinion. I hope > > > > they never change it. > > > > > > > > > > > > ----------------- http://www.imperialclub.com --------------- > -- > > > This message was sent to you by the Imperial Mailing List. Please > > > reply to mailing-list@xxxxxxxxxxxxxxxx and your response will be
> > > shared with everyone. Private messages (and attachments) for the > > > Administrators should be sent to webmaster@xxxxxxxxxxxxxxxx > > > To UN-SUBSCRIBE, go to http://imperialclub.com/unsubscribe.htm > > > > > > > > > > > > > > ----------------- http://www.imperialclub.com ----------------- > > This message was sent to you by the Imperial Mailing List. Please > > reply to mailing-list@xxxxxxxxxxxxxxxx and your response will be > > shared with everyone. Private messages (and attachments) for the > > Administrators should be sent to webmaster@xxxxxxxxxxxxxxxx > > To UN-SUBSCRIBE, go to http://imperialclub.com/unsubscribe.htm > > > > > > > > > > > > ----------------- http://www.imperialclub.com -----------------
> > This message was sent to you by the Imperial Mailing List. > Please > > reply to mailing-list@xxxxxxxxxxxxxxxx and your response will be > > shared with everyone. Private messages (and attachments) for the > > Administrators should be sent to webmaster@xxxxxxxxxxxxxxxx > > To UN-SUBSCRIBE, go to > > http://imperialclub.com/unsubscribe.htm > > > ----------------- http://www.imperialclub.com ----------------- > This message was sent to you by the Imperial Mailing List. Please > reply to mailing-list@xxxxxxxxxxxxxxxx and your response will be > shared with everyone. Private messages (and attachments) for the > Administrators should be sent to webmaster@xxxxxxxxxxxxxxxx > To UN-SUBSCRIBE, go to http://imperialclub.com/unsubscribe.htm > >
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