Roger,
Your rebuttal has merit. Regardless, I stand behind my original hypothesis:
Chrysler Corp did not adequately support the Imperial.
Interesting, my car was sold in a small town; Seguin, Texas. And, gosh darn
it if you ain't right. Pete Smith was a Chrysler & Plymouth dealership.
Both new and used.
Hugh
----- Original Message -----
From: "Rog & Jan van Hoy" <vanhilla@xxxxxxxxxxxx>
To: <mailing-list@xxxxxxxxxxxxxxxx>
Sent: Wednesday, February 26, 2003 10:53 PM
Subject: IML: distribution chain
> Revisionist history. Hugh, go to most any SMALL TOWN [for
> example, The Dalles, Oregon] and you will buy your new
> Cadillac from a dealer selling Chev's and other GM's, and
> Subaru and Jeep. Down the road you'll find Chrysler sold
> with Dodge, Jeep and Mitsubishi, and at another dealer
> Lincoln sold with Mercury, Toyota, Mazda and Honda.
>
> What the Japanese did in 1936 was to develop a war machine.
> Didn't you kinda wonder why Masujiro Hashimoto died in 1944?
> Check it out. What Toyota does today for marketing has
> nothing to do with what they did in 1936 or even 1966.
>
> Turning to Imperials, Hugh, your car was not likely
> originally sold at a Plymouth dealership, but at a
> Chrysler/Plymouth dealership, or more likely a
> Chrysler/Plymouth dealership selected to sell Imperials.
> Not all were allowed to do so. For most of its history
> Imperial was a Chrysler model, except for 1955-75 and maybe
> 1981-83.
>
> Since Imperials haven't been sold new for a decade, it isn't
> clear what if any present-day repercussions have to do with
> old time marketing. It's a good tale to spin, but not
> verifiable.
>
> You might just as accurately look to the Webster's
> dictionary definitions of Imperial, most of which are
> ADJECTIVES, such as "of a commanding quality, manner or
> respect; regal; of special or superior size or quality."
>
> --Roger van Hoy, '55 DeSoto, '58 DeSoto, '42 DeSoto, '66
> Plymouth, '81 Imperial, Washougal, WA
>
>
> ----- Original Message -----
> From: "Hugh & Therese" <hugtrees@xxxxxxxx>
> To: <mailing-list@xxxxxxxxxxxxxxxx>
> Sent: Wednesday, February 26, 2003 8:28 PM
> Subject: IML: Toyota / chrysler airflow
>
>
> Here's a picture of the 1936 Toyoda Model AA next to a 1934
> DeSoto:
> | > http://www.1000islandstoyota.com/pages/linkpage.html
> |
> | Its heresy to say it in this town, now that a Toyota plant
> is coming, but
> | imitation is the sincerest form of flattery. One of the
> things that the
> | Japanese did that Chrysler refused to do, was stand behind
> their high end
> | products - in our case, the Imperial - by creating a
> separate distribution
> | chain. You cannot buy a Lexus at a Toyota dealership, or
> a Lincoln at a
> | Ford dealership, or a Cadillac where Chevies are sold.
> The high end
> | dealerships are totally separate from the run of the mill
> dealerships.
> | Chrysler Corp. never did that for the Imperial which has
> repercussions to
> | this day in that most folks, even MOPAR fans, call them
> Chrysler Imperials.
> | My own car was originally sold at a Plymouth dealership.
> I don't think
> | Chrysler management ever really had enough faith in the
> Imperial and if they
> | didn't why should the public? As WE know, the cars had
> what it took to be
> | the best, but in the high end sector, you have to have a
> high "prestige"
> | factor. People will pay extra for a product that sets
> them apart in terms
> | of social standing. They won't if the product does not
> have that
> | connotation.
> |
> | Hugh
>
>
>
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