I just received a record album (for those of you who were born recently,
a record is like a CD, only bigger, and black, and made out of vinyl,
with tiny little grooves in it) that was issued by Chrysler Corp. in '68
(or '67, probably) and was used to train salesmen on the features &
advantages of the 1968 Imperial.
It is a hoot. I have got to figure out some way to make a good .wav
file or something out of this so I can put it on the IML. It was
originally intended to be shown along with a slide show or filmstrip,
but unfortunately, the person I got it from did not have the filmstrip.
If anyone can help me find the appropriate filmstrip it would be most
appreciated! (Maybe we could pair them up on the IML.)
When I have time I'll try to comment more on this record, but one thing
that jumped out at me was, there is a phrase on there about Imperial not
wanting to be "popular, just excellent." I think this may sum up the
whole marketing effort behind Imperial at this time, and also give a
clue as to why it never outsold its competitors.
Mark M
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