It will be marketed under the brand Maybach, without Mercedes-Benz badging on
the vehicle.
And I doubt anyone would pay $350K for a new Imperial, nor take too kindly to
the idea of an Imperial built in Germany.
DCX expects the USA to be the largest market for the car.
Chris in LA
On Wed, 31 Jul 2002 15:55:50 -0700 Rog & Jan van Hoy <vanhilla@xxxxxxxxxxxx>
wrote:
> I'm not in the financial range for a $350K car
> like the
> Maybach; I doubt many of us are. If I were, I
> think that
> name would put me off. Maybe it has some
> cachet for rich
> old Germans, but I doubt if many Americans have
> any fond
> liking for the name. Imperial would have much
> better
> marketing chances in the US.
>
> Will it be a Mercedes Maybach, or will Maybach
> be it's own
> brand again? [Couldn't resist!]
>
> --Roger van Hoy, '55 DeSoto, '42 DeSoto, '66
> Plymouth, '81
> Imperial, Washougal, WA
>
>
>
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