The Imperial Conundrum
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The Imperial Conundrum



I'm not in the financial range for a $350K car like the
Maybach; I doubt many of us are.  If I were, I think that
name would put me off.  Maybe it has some cachet for rich
old Germans, but I doubt if many Americans have any fond
liking for the name.  Imperial would have much better
marketing chances in the US.

Will it be a Mercedes Maybach, or will Maybach be it's own
brand again?  [Couldn't resist!]

--Roger van Hoy, '55 DeSoto, '42 DeSoto, '66 Plymouth, '81
Imperial, Washougal, WA




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