You may be speaking of the Chrysler Chronos concept
car. When it first appeared on the Chrysler website,
the window would pop up with "Imperial" as its title
before the image would load. It was cause for lots of
speculation.
Just last week Chrysler announced its new marketing
stategy would be to move the Chrysler brand upmarket a
notch, with Dodge filling the medium-price/sporty
buyer needs. Perhaps in light of this, the Imperial
is once again under consideration as a Chrysler
flagship.
Chris H.
60 NY T&C
66 Crown Convertible
66 LeBaron
--- Andy Angove <aa69tbird@xxxxxxx> wrote:
> Didn't someone post last year that there was a rumor
> of a new car with
> Imperial badging on it? I seem to remember someone
> saying it had been
> disguised, but when the black matting placed over
> the car to conceal it was
> pulled back, there was clearly a new rendition of
> the Imperial Eagle on the
> car.
>
> I also know of a Chrysler dealer who responded "300"
> when asked if there
> would ever be another Imperial. This eluded to the
> fact that the 300 had
> come back, the Imperial would too. I can't say how
> accurate any of this is,
> but with the recent interest in retro, it would be a
> good time for the
> Imperial to return.
>
> Lincoln is apparently going to release a new suicide
> door sedan in the next
> few years. They haven't announced it "officially"
> yet, but inside sources
> say it's a done deal. We'll see.I think it would be
> great for the Imperial
> to return.
>
> Since the Imperial has been gone for so long, this
> would be a good
> opportunity for DaimlerChrysler to finally market
> the Imperial as a premium
> luxury-performance car, and the people who remember
> the Imperial would most
> likely not have a problem accepting this strategy.
>
> Does anyone else remember the thread about someone
> spotting a new Imperial?
> I may have it out of context, and it could have been
> on another list, but I
> do remember something being posted about it.
>
> Andy
>
> -----Original Message-----
> From: mailing-list-owner@xxxxxxxxxxxxxxxx
> [mailto:mailing-list-owner@xxxxxxxxxxxxxxxx]On
> Behalf Of steve doane
> Sent: Wednesday, July 31, 2002 7:37 AM
> To: mailing-list@xxxxxxxxxxxxxxxx
> Subject: IML: The Imperial Conundrum
>
> All
> The recent thread concerning Imperial history has
> been absolutely great
> reading for me!
> I'd like to take it a step further into the (highly)
> speculative future!
> We can probably all agree that we'd like
> Daimler-Chrysler bring our beloved
> Marque back, and bring it back right! The question
> I'd like to pose to the
> group is: What kind of Imperial? What powertrain,
> styling, size, chassis,
> interior, performance, features and personality
> should the Imperial of the
> future have. Which off the shelf D-C pieces should
> it use? How much
> innovation should it incorporate?
> Okay, here's my (very biased) wish list:
> <snip>
>
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