Collectible Automobile... Chrysler-branded fuselageImperials

[Christopher Hoffman <imperial67@xxxxxxxxxxxxx>]

I think we've gone down this road before, but to recap, some of the fuselage
years (I think 1971 and 1972) had little "by Chrysler" badges next to the
rear Imperial badge. The 1972 Chrysler full-line brochure confusingly lists
the "Chrysler Imperial" in the last spread, which suggests it was intended
to be the top of the Chrysler Division model line. But if you read the
spread on the New Yorker in the same brochure, they identify that model as
"the flagship" of the Chrysler line. Clearly there was much confusion to be
had under the Pentastar in those years, and Mother Mopar's marketers
certainly did their best to muddy the branding of their finest car.

In theory (and in many Chrysler documents), the Imperial Division existed
from 1955 through 1975, so all of these model years are Imperial by make,
not Chryslers. but that has never stopped the public from calling them
"Chrysler Imperials" and many of their enthusiasts as well.

Chris in LA
67 Imperial Crown
78 Chrysler New Yorker Brougham Salon

Gregory Gryczan wrote:
> I'm also a bit puzzled with the author's comments that the fuselage
> Imperials were branded as Chryslers.  He needs to be brought up to speed.