Re: IML: Chrysler and/or Imperial nameplate

[randalpark@xxxxxxx]

The formation of the IMPERIAL as a separate make of car offered by the 
Chrysler Corporation is completely explained in detail at the OIC Web 
site. If nothing else, it is the basis of the existence for the 
Imperial Owner's Club, the OIC, and the IML.

As to why it occurred, may I suggest that it was a marketing plan by a 
major American manufacturing corporation to increase profitability?

Paul W.

-----Original Message-----
From: mamrom@xxxxxxx
To: mailing-list@xxxxxxxxxxxxxxxx
Sent: Wed, 17 Jan 2007 6:06 PM
Subject: IML: Chrysler and/or Imperial nameplate

In 1955 the Imperial did not have the Chrysler nameplate anywhere to be 
found on the ext. body. In other Imperial years it was displayed on the 
cars. Does anyone know why this occurred? I understand that Imperial 
was a separate division like Cadillac is to GM. Did they want to 
emphasis this point of separation in 1955? Thanks -Anthony
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