Re: IML: Imperial rose and name use (was Airflow)

["A. Foster" <monkeypuzzle1@xxxxxxx>]

Hi;
 You are correct in that Imperial did not have a division of it's own until
1955, it was, however more then just another Chrysler model. The Imperial
brand was being groomed into a separate marque for several years before
that. It did indeed have it's own logo before that but it was a red and gold
plated crown as well as the eagle. The hood ornament on my car is an eagle
with a crown badge and chrome "V" below it. There are two emblems mounted to
the C pillars, a gold plated eagle with the name "Imperial" above it. One
unique feature of my car is that the name "Chrysler" does not appear
anywhere on the exterior while most usually say so on the hood and trunk
lids. In the advertising of that year most refered to these cars as "The
Imperial, by Chrysler" not as a Chrysler Imperial.
Best Regards
Arran Foster
1954 Imperial Newport
1975 Chrysler Newport
----- Original Message ----- 
From: "Christopher H" <imperial67@xxxxxxxxxxxxx>
To: "IML (main)" <mailing-list@xxxxxxxxxxxxxxxx>
Sent: Wednesday, November 16, 2005 9:17 PM
Subject: Re: IML: Imperial rose and name use (was Airflow)


The word does indeed have Latin roots (imperium, meaning command), but
"Imperial Rome" is an English term, and there have been a number of empiric
governments since the Holy Roman Empire, some of which also used eagles as a
symbol. I always think of China for some reason myself, maybe because of the
Imperial Palace?

I also don't recall Chrysler using an eagle for Imperials until the 1950s or
so... It appeared in ads, but the brand was not a brand until 1955 (it was a
model of Chrysler), so it did not have its own logo prior to that. It simply
shared the logo with all other Chrysler models.

However, I was assuming Ken was asking who (he thought perhaps Walter P)
actually thought up the name for the car, not necessarily an etymology of
the word. And I've never read any history on that answer... Has anyone got
anything on this? I don't think they had focus groups then, nor computers to
invent new words like Lexus and Acura.  :)

Imperial is therefore unusual among luxury car marques in that its name is a
"common" word (and an adjective, no less, not even a noun like Jaguar!)
rather than the name of either the founder of its company or a
famous/historical figure (as with Cadillac, Lincoln, Packard, Duesenberg,
Mercedes-Benz, Rolls-Royce, Bentley, etc., etc.).

Imperially (try signing off with Cadillacly!),
Chris in LA


On 11/16/05 8:28 PM, William Eggers at wce1482@xxxxxxxxxxxx wrote:

> I would suggest that the word "Imperial" may have come from Imperial Rome
> and the eagle was the symble of the Roman Legions.  It's a thought.
> ----- Original Message -----
> From: "Christopher H" <imperial67@xxxxxxxxxxxxx>
> To: <mailing-list@xxxxxxxxxxxxxxxx>
> Sent: Wednesday, November 16, 2005 1:54 PM
> Subject: Re: IML: Imperial rose and name use (was Airflow)
>
>
>> The rose was named in honor of the car (actually the company founder,
>> Walter P Chrysler, 12 years or so after his death).
>>
>> The "Chrysler Imperial" hybrid of tea rose is also covered on the
website:
>>
>> http://www.imperialclub.com/Yr/1953/Ads/index.htm
>>
>> I've never seen any info on who came up with the name for the car, but
>> it's a word that was used fairly commonly in marketing in the early part
>> of the 20th century to mean something was the best. (See dictionary
>> definition below, especially #3b.) There were probably hundreds of
>> Imperial-branded products, including some top-line Cadillac models.
>>
>> Dictionary definition of "imperial"
>> 1. Of, relating to, or suggestive of an empire or a sovereign, especially
>> an emperor or empress: imperial rule; the imperial palace.
>> 2. Ruling over extensive territories or over colonies or dependencies:
>> imperial nations.
>> 3. Having supreme authority; sovereign.
>>    a.  Regal; majestic.
>>    b.  Outstanding in size or quality.
>> 4. Of or belonging to the British Imperial System of weights and measures
>>
>> Cadillac and Lincoln were named after people (the founder of Detroit and
>> the 16th president), while LaSalle was an explorer. La Salle was also not
>> a top-of-the-line brand but a more affordable "companion brand" to
>> Cadillac (as Clipper was to Packard).
>>
>> Chris in LA
>>
>> -----Original Message-----
>> From: dennis sullivan <captden29@xxxxxxxxx>
>> Sent: Nov 16, 2005 11:14 AM
>> To: mailing-list@xxxxxxxxxxxxxxxx
>> Subject: Re: IML: Imperial Airflow
>>
>> ken, imperial is also a type of rose. you will  often see roses in
>> imperial ads and literature. the name for the car  more than likely came
>> from that. if you put imperial rose in a search  you will find info about
>> the flower.   dennis  53  custom, 54 windsor convertible.
>>
>> ken brather <oef_1947_isf@xxxxxxxxx> wrote:  thanx doug who came up with
>> the name imperial  & why? i am assuming it was walt chrysler for a top of
>> the line  name that sai top of the line like caddilac & lasalle &
>> lincolin ?
>>
>>
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>
>
>
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