Re: IML: The 1959 Selling Season

[RandalPark@xxxxxxx]

That is really cool. ESPECIALLY THE SEAT-O-RAMA!

What seems sad is that they were still touting the news paper headlines saying that "Imperial was out to Replace Cadillac" while Imperial sales for the 1959 model year remained dismal, as did every year until 1964. 

Being in sales myself, I wonder what members of the company sales force were saying amongst themselves when this corporate communication was released. It would seem that based on 1958 figures, they couldn't have been much more than cautiously optimistic. 

The product was great, but if it didn't sell, they couldn't feed their families.

Paul W.

In an email dated 7/5/2005 1:20:29 pm GMT Daylight time, "Mark Evans" <mark.a.evans@xxxxxxxxx> writes:

>MessageGang,
>Thought some might get a kick out of reading about the '59 Selling Season. Imperial was reaching an 18 month high in demand and Ghia Limos were the "rock stars of the corporation at the time. Hope you enjoy the articles as much as I did. Thanks to Kenyon Wills for providing the original material.
> ? ?http://www.imperialclub.com/Yr/1959/59News/index.htm
>
>Mark Evans
>1963 Imperial Crown Convertible
>http://www.imperialclub.org/~maevans/MyImperial/index.html
>1968 Dodge Polara 500 Convertible
>http://www.imperialclub.org/~maevans/MyPolara/index.html
>
>


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