Re: IML: reviving the Imperial ---> Why?

[David Whitney <david.whitney@xxxxxxxxxxxx>]

Imperial?  Will not pass the marketing department sniff test.

1.  Too many syllables.

2.  Sexy -- NOT!!

3.  Politically incorrect.

4.  Does not remind enough aging baby boomers in the prime of their earning
capacity of the car they couldn't afford when they were teenagers.

5.  Looks funny followed by a combination of letters and/or numbers.
Imperial WSRX?  Imperial 280SEL?  No room for next year's snappy model
designation.

6.  Vee already haff a top of zee line car.  Eet ees called zee Maybach.

I told my wife she better not send me car shopping with $40,000.  I'll come
home with a fleet of land yachts.

-- David



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