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Dealership Lighted Color and Upholstery Display Cases Jump to page : 1 Now viewing page 1 [50 messages per page] | View previous thread :: View next thread |
Forward Look NON-Technical Discussions -> 1955-1961 Forward Look MoPar General Discussion | Message format |
PolaraPaul |
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Extreme Veteran Posts: 335 Location: California/Wisconsin | I am starting this post for input on getting some pictures and information on the display cases that the salemen in the day would use to show customers the options for ordering their new car. Back in the fifties and sixties many people actually ordered their new cars with the options and colors they wanted, unlike today where you chose what is on the lot. Here are pictures of my cases and I hope you enjoy seeing them. Please post additional pictures of other boxes out there. I have a friend with a 58 Chrysler box, so know that they were made for Chrysler as well as the Dodge and Plymouth models I have pictured. I also posted a couple Buick boxes I have, as they also showed the customer the options available. Shown are 1957, 1958, and 1960 Dodge cases, 1959 and 1961 Plymouth cases, and 1960 and 1961 Buick cases. They have flourescent backlighting that make the colors pop. There are color inserts that the salesman would insert to show the car in thecolor you might be interested in ordering. Lets see what else is out there. (001 (Medium).JPG) (004 (Medium).JPG) (005 (Medium).JPG) (006 (Medium).JPG) (008 (Medium).JPG) (014 (Medium).JPG) (016 (Medium).JPG) (017 (Medium).JPG) Attachments ---------------- 001 (Medium).JPG (172KB - 318 downloads) 004 (Medium).JPG (142KB - 269 downloads) 005 (Medium).JPG (127KB - 254 downloads) 006 (Medium).JPG (139KB - 268 downloads) 008 (Medium).JPG (148KB - 265 downloads) 014 (Medium).JPG (147KB - 261 downloads) 016 (Medium).JPG (139KB - 274 downloads) 017 (Medium).JPG (180KB - 290 downloads) | ||
Lancer Mike |
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Location: The Mile High City | Awesome, Paul! | ||
FIN ME |
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Expert Posts: 2788 Location: USA - KY | Wow...ya really DO learn something every day! I had no idea that this system existed back in the day! Do you know if they did the same kind of thing for DeSotos? Those are very cool and unique items to collect! Thanks, Paul for the info and for those great photos! | ||
d500neil |
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Exner Expert 19,174 posts. Neil passed away 18 Sep 2015. You will be missed, Neil! Posts: 19146 Location: bishop, ca | Here's my contribution, with 1958 & 1957 CHRY/IMP's, as seen at L.A.'s Fall Fling swap meet in 10/01. I've got the 57 Dodge acetate-inserts and the upholstery/trim attachments, but not the actual display box. IIRC, the 1957 Dodge display box has three separate pull-out shelves, while the 1958 box has that one-long shelf. Edited by d500neil 2013-06-26 5:37 PM (PICT1789.JPG) (PICT1790.JPG) Attachments ---------------- PICT1789.JPG (104KB - 258 downloads) PICT1790.JPG (51KB - 270 downloads) | ||
1958firemite |
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Regular Posts: 66 Location: Washington,DC | Are there any for 1957-1959 Desoto. Please post picture if you have one of these. Thanks | ||
realgone58 |
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Elite Veteran Posts: 1111 Location: Ocala, Florida | Those are great, but I sure love your promo collection you have there! | ||
PolaraPaul |
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Extreme Veteran Posts: 335 Location: California/Wisconsin | I recently added another interesting dealer box highlighting the 1960 Unibody that was built for Dodge dealerships. The box is lighted and blinks to show Unibody alternating with the exterior of the car. (1960 dodge Sadow box 009 (Small) (Small).JPG) (1960 dodge Sadow box 005 (Small).JPG) (1960 dodge Sadow box 004 (Small).JPG) (1960 dodge Sadow box 002 (Small).JPG) (1960 dodge Sadow box 001 (Small).JPG) Attachments ---------------- 1960 dodge Sadow box 009 (Small) (Small).JPG (91KB - 229 downloads) 1960 dodge Sadow box 005 (Small).JPG (102KB - 235 downloads) 1960 dodge Sadow box 004 (Small).JPG (96KB - 251 downloads) 1960 dodge Sadow box 002 (Small).JPG (116KB - 242 downloads) 1960 dodge Sadow box 001 (Small).JPG (112KB - 262 downloads) | ||
60crossram |
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Elite Veteran Posts: 836 Location: Layton, Utah | Wow ! Thanks for sharing. These are way cool old advertising items. DeSoto lives. | ||
firedome |
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Expert Posts: 3153 Location: NY & VT | I remember those at dealers back in the day. | ||
The Adventurer |
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Elite Veteran,, James Passed away March 2021, He will be Missed Posts: 1028 Location: Melbourne, Australia | I think Herman Kloss in Australia may have the 57 Desoto Light box . If you see this post herman can you confirm ? | ||
rockerarm |
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Elite Veteran Posts: 872 Location: ALABAMA, HEART OF DIXIE | PolaraPaul - 2013-06-25 4:38 PM I am starting this post for input on getting some pictures and information on the display cases that the salemen in the day would use to show customers the options for ordering their new car. Back in the fifties and sixties many people actually ordered their new cars with the options and colors they wanted, unlike today where you chose what is on the lot. Here are pictures of my cases and I hope you enjoy seeing them. Please post additional pictures of other boxes out there. I have a friend with a 58 Chrysler box, so know that they were made for Chrysler as well as the Dodge and Plymouth models I have pictured. I also posted a couple Buick boxes I have, as they also showed the customer the options available. Shown are 1957, 1958, and 1960 Dodge cases, 1959 and 1961 Plymouth cases, and 1960 and 1961 Buick cases. They have flourescent backlighting that make the colors pop. There are color inserts that the salesman would insert to show the car in thecolor you might be interested in ordering. Lets see what else is out there.
I was fortunate to locate and aquire all the contents of the 1961 Plymouth display box. It's in the mail to me now and I'll post some pictures once it arrives. Unfortunantly I don't have the lighted box itself. If anyone should have one, or run across one I would love to get one. PM sent Paul. | ||
horace |
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Extreme Veteran Posts: 471 Location: MN | Dad sold Dodges & Ply so I remember the some model cars & definitely the lighted trim & color cases. I don't have any but wow what a find. I did keep some Ross Roy books through the years. Was it stated you could change colors & combinations too a s well as models Edited by horace 2015-03-27 3:45 PM | ||
ruchaven |
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Expert Posts: 1231 Location: York County, PA | There was one on Craigs List of 1960 Dodges. He wanted over a Grand for it, thanks but no thanks. Where did you get the misconception that mice eat cheese? They don't. | ||
kmccabe56 |
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Extreme Veteran Posts: 390 | PolaraPaul - 2015-03-26 2:40 PM I recently added another interesting dealer box highlighting the 1960 Unibody that was built for Dodge dealerships. The box is lighted and blinks to show Unibody alternating with the exterior of the car. This Unibody box is absolutely unique. I have never seen one like it before. I have the '57 Dodge unit, all of the pieces of the '60 Dodge display in a "Plymouth" marked box, the '59 Plymouth box and a '57 Chrysler box. The '57 Dodge & Chrysler units have pull out drawers. The two Plymouth boxes have a fold down front door with the upholstery samples on it. I have a plastic light box unit for '62 Dodges that has a roll of translucent paper in it with knobs at each end of the top of the box to roll past the lighting. Years ago I picked up a '49 DeSoto display unit. It's about the size of a refridgerator, with a frosted glass screen. Images of the (then) new DeSoto were projected from a giant wheel with metal framed glass slides to the screen at the top front. Paul, all of your units are in much nicer shape than mine. Building a new box would require relatively simple carpentry skills. The toughest challenge might be finding the rough textured spatter paint they all seem to have been painted with. I would expect that each of the carlines got their own boxes. There would be no reason for DeSoto not to have them. Anybody know when these boxes first appeared and were discontinued? | ||
PolaraPaul |
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Extreme Veteran Posts: 335 Location: California/Wisconsin | Looking for a 1959 Dodge Box that is For Sale. Thanks | ||
60crossram |
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Elite Veteran Posts: 836 Location: Layton, Utah | "Fortress of steel" true spoken words. | ||
PolaraPaul |
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Extreme Veteran Posts: 335 Location: California/Wisconsin | 1960 Plymouth (DSCN2775 (Medium).JPG) (DSCN2778 (Medium).JPG) (DSCN2779 (Medium).JPG) (DSCN2780 (Medium).JPG) Attachments ---------------- DSCN2775 (Medium).JPG (155KB - 249 downloads) DSCN2778 (Medium).JPG (149KB - 238 downloads) DSCN2779 (Medium).JPG (149KB - 220 downloads) DSCN2780 (Medium).JPG (130KB - 224 downloads) | ||
The Chrysler Kid |
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Expert Posts: 1384 Location: Ocala, Florida | Polara Paul, irrelevant but can you post a shot of that framed '58 Packard poster I see in the last photo? Very cool. | ||
Boris56 |
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Extreme Veteran Posts: 394 Location: Royal Oak, MI | I assume these all specify which color combinations and trim/upholstery options were available? I'm very anxious to acquire such items for 1957 and (especially) 1958 Imperials. | ||
PolaraPaul |
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Extreme Veteran Posts: 335 Location: California/Wisconsin | As requested here is a shot of the original 1958 Packard dealership poster. The fins made it a quasi-forward look car to me. I have a restored wagon. Also, I added pictures of dealer posters for 1960 Buick (I have an Invicta Custom Estate Wagon) and 1961 Dodge Polaras. There are two original paintings used for advertising mock ups for the Dodge models shown next to the Polara poster. (DSCN2781 (Medium).JPG) (DSCN2782 (Medium).JPG) (DSCN2783 (Medium).JPG) (DSCN2784 (Medium).JPG) Attachments ---------------- DSCN2781 (Medium).JPG (145KB - 229 downloads) DSCN2782 (Medium).JPG (123KB - 230 downloads) DSCN2783 (Medium).JPG (151KB - 209 downloads) DSCN2784 (Medium).JPG (166KB - 236 downloads) | ||
Windsor59 |
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Expert Posts: 2596 Location: Upplands Väsby, Sweden | Wow so many dealer nostalgi you have. Nice to see all. | ||
50scars |
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Elite Veteran Posts: 663 Location: Oakley, Ill | The use of models usually in 1/25 scale came about right after WWII, when dealers did not have any new cars in stock, so they had models of each body style, in each color, (not each body style in each color, but a representative of each body style, and at least one of each color combination). They started out mostly as slush molded,, National Products, and Banthrico, and into the 50s, AMT, Product Minieature, and Johan produced a number of them. | ||
PolaraPaul |
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Extreme Veteran Posts: 335 Location: California/Wisconsin | Some 1959 Dodge Dealer Posters. (DSCN3168 (Medium).JPG) (DSCN3169 (Medium).JPG) (DSCN3170 (Medium).JPG) (DSCN3171 (Medium).JPG) (DSCN3172 (Medium).JPG) (DSCN3173 (Medium).JPG) (DSCN3174 (Medium).JPG) (DSCN3175 (Medium).JPG) Attachments ---------------- DSCN3168 (Medium).JPG (145KB - 265 downloads) DSCN3169 (Medium).JPG (148KB - 220 downloads) DSCN3170 (Medium).JPG (148KB - 211 downloads) DSCN3171 (Medium).JPG (161KB - 232 downloads) DSCN3172 (Medium).JPG (149KB - 234 downloads) DSCN3173 (Medium).JPG (148KB - 229 downloads) DSCN3174 (Medium).JPG (154KB - 223 downloads) DSCN3175 (Medium).JPG (175KB - 219 downloads) | ||
PolaraPaul |
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Extreme Veteran Posts: 335 Location: California/Wisconsin | 1957 Plymouth Dealer Poster (1957 Plymouth Poster 004 (Medium).JPG) (1957 Plymouth Poster 002 (Medium).JPG) (1957 Plymouth Poster 001 (Medium).JPG) Attachments ---------------- 1957 Plymouth Poster 004 (Medium).JPG (135KB - 238 downloads) 1957 Plymouth Poster 002 (Medium).JPG (138KB - 230 downloads) 1957 Plymouth Poster 001 (Medium).JPG (144KB - 231 downloads) | ||
wizard |
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Board Moderator & Exner Expert 10K+ Posts: 13042 Location: Southern Sweden - Sturkö island | Sweet Paul, you've got yourself a respectful collection of dealership promos | ||
PolaraPaul |
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Extreme Veteran Posts: 335 Location: California/Wisconsin | 1961 Plymouth Valiant Dealer Box Edited by PolaraPaul 2016-06-14 1:51 PM (IMG_0034 (Small).JPG) Attachments ---------------- IMG_0034 (Small).JPG (50KB - 186 downloads) | ||
PolaraPaul |
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Extreme Veteran Posts: 335 Location: California/Wisconsin | Interested in buying dealer stuff. What do you have. Please PM me. Thanks Edited by PolaraPaul 2016-09-20 9:47 PM | ||
PolaraPaul |
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Extreme Veteran Posts: 335 Location: California/Wisconsin | There is a 1961 Plymouth Dealer Box for sale on Craiglist Minneapolis st cloud. $250.00 https://minneapolis.craigslist.org/csw/atq/5910050859.html Edited by PolaraPaul 2016-12-08 4:03 PM | ||
mikes2nd |
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Expert 5K+ Posts: 5006 | Packard... were screwing up copying you guys as fast as we can! 57 Packard... we got a pretty good copy of your Cadillac! 58 Packard we kept the fangs, added it to a catfish and threw a Desoto on the back half! 59 we give up, let Ford and Studebaker make the fugly awkward cars... | ||
56D500boy |
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Expert 5K+ Posts: 9855 Location: Lower Mainland BC | mikes2nd - 2016-12-08 4:28 PM Packard... were screwing up copying you guys as fast as we can! 57 Packard... we got a pretty good copy of your Cadillac! 58 Packard we kept the fangs, added it to a catfish and threw a Desoto on the back half! 59 we give up, let Ford and Studebaker make the fugly awkward cars... Great comments. Here is some context (I saw FL wagon there for sure) 1957 Packardbaker: 1958 (from above): 1959 (still see the Studebaker there?): | ||
grunau |
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Extreme Veteran Posts: 444 Location: North of the 49th | Hi Not too sure about the '58,59 Packardbaker wagon never saw any up here, the regular Studes didn't hang around long as they rusted faster than the '57-'58 FL cars! Anyhow here is my contribution to the dealer trim/colour selector stuff. I have the '60 Plymouth Light box along with a '58 Chrysler one...both work Ok. The '57 Plymouth "Features" display catalogue is Kinda neat , with a turn of the page the new engineering features are displayed and with the turn of a thumb wheel the suspension actually moves! The fourth item is a colour/trim selector for '57 , each model is represented as a transparency that can be laid over a selected set of colour panels depending on whether a solid colour is preferred or two tone or the additional sportone. (plybx.jpg) (chrbx.jpg) (plybk.jpg) (plybka.jpg) (plybkb.jpg) (plybkc.jpg) (plybke.jpg) (plybkf.jpg) Attachments ---------------- plybx.jpg (104KB - 169 downloads) chrbx.jpg (89KB - 169 downloads) plybk.jpg (73KB - 172 downloads) plybka.jpg (105KB - 147 downloads) plybkb.jpg (94KB - 168 downloads) plybkc.jpg (85KB - 173 downloads) plybke.jpg (113KB - 177 downloads) plybkf.jpg (121KB - 155 downloads) | ||
56D500boy |
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Expert 5K+ Posts: 9855 Location: Lower Mainland BC | Grunau: That is a wonderful resource/time capsule. Congrats on ownership. I am envious. (I have a massive collection of memorabilia for my other hobby cars (1993 and 1994 UrS4 Audis) but only some brochures for the 56 Custom Royal D-500). Anybody know if these light boxes, etc. existed for 1956 Dodges? If so please PM me. Dave F. Edited by 56D500boy 2016-12-09 4:55 PM | ||
The Chrysler Kid |
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Expert Posts: 1384 Location: Ocala, Florida | Since this sort of shifted to dealer posters as well, here is my 1957 Plymouth dealership poster. (FB_IMG_1481337520605.jpg) Attachments ---------------- FB_IMG_1481337520605.jpg (57KB - 159 downloads) | ||
PolaraPaul |
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Extreme Veteran Posts: 335 Location: California/Wisconsin | http://www.ebay.com/itm/371854241255?_trksid=p2060353.m1438.l2649&s... | ||
mikes2nd |
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Expert 5K+ Posts: 5006 | that's a bit much... | ||
PolaraPaul |
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Extreme Veteran Posts: 335 Location: California/Wisconsin | Finally I put all the Power Car Company Plymouths together. The Plymouths were built in 1958, 1959, and 1960 only. The Power Car Company was in Mystic, Connecticut and also built the Thunderbirds and Mustangs that often were used in parades by the Shriners. They also built Mercurys in 1957 and 1958. I included a shot of the one year only 1963 Corvette Stingray built by the Barry Toycraft Company in St. Paul. These kid sized motorized cars were aimed at bringing in the parents for the real thing by dealers. Edited by PolaraPaul 2017-08-13 5:27 PM (IMG_2106.JPG) (IMG_2107.JPG) (IMG_2108.JPG) (IMG_2109.JPG) (IMG_2110.JPG) (IMG_2111.JPG) Attachments ---------------- IMG_2106.JPG (35KB - 138 downloads) IMG_2107.JPG (33KB - 139 downloads) IMG_2108.JPG (29KB - 147 downloads) IMG_2109.JPG (32KB - 159 downloads) IMG_2110.JPG (32KB - 154 downloads) IMG_2111.JPG (35KB - 154 downloads) | ||
wizard |
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Board Moderator & Exner Expert 10K+ Posts: 13042 Location: Southern Sweden - Sturkö island | Your Collection of these rare things amazes me - very cool indeed! | ||
PolaraPaul |
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Extreme Veteran Posts: 335 Location: California/Wisconsin | 1959 Desoto Dealer Poster. (IMG_0971.JPG) (IMG_0974.JPG) (IMG_0975.JPG) (IMG_0958 (1).JPG) Attachments ---------------- IMG_0971.JPG (113KB - 159 downloads) IMG_0974.JPG (124KB - 170 downloads) IMG_0975.JPG (126KB - 161 downloads) IMG_0958 (1).JPG (110KB - 163 downloads) | ||
Highball57 |
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Veteran Posts: 119 | Here's the '59 Dodge light box and another of the '59 Plymouth, from a collection in Montana. I like the gold-toned '59 Sport Fury Convertible zoomie behind the Plymouth box. TG Edited by Highball57 2017-10-26 7:18 PM (18X 59 Dodge Box.jpg) (19X 59 Plymouth Box.jpg) Attachments ---------------- 18X 59 Dodge Box.jpg (331KB - 152 downloads) 19X 59 Plymouth Box.jpg (223KB - 140 downloads) | ||
1958firemite |
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Regular Posts: 66 Location: Washington,DC | Nice to see this stuff. Thanks | ||
Mike McCandless |
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Expert Posts: 1886 | If anybody wants to sell theirs please contact me. | ||
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