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Colored Rims
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D500Jim
Posted 2010-04-23 5:06 AM (#219816)
Subject: Colored Rims



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Here's a striking example of matching color rims on what I presume seems to be a brand new 1957 Dodge Coronet.

Would it be assumable that this was a factory option?

Complete postcard can be seen at:

http://www.forwardlook.eu/postcards/cards/CASanBernardinoAntlersHotel.php

 





(CASanBernardinoAntlersHotel.jpg)



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BigBlockMopar
Posted 2010-04-23 5:54 AM (#219819 - in reply to #219816)
Subject: Re: Colored Rims



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I would *think* painted wheels would come mainly with 'dogdish' wheel caps.
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Doctor DeSoto
Posted 2010-04-23 10:47 AM (#219826 - in reply to #219819)
Subject: Re: Colored Rims



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Neil will likely know the "factory facts" for the ins-n-outs of body color wheels, but my
experience is that they are typically seen with "dog dish" wheel covers. Maybe that is
only because they are more noticeable with more wheel exposed ? Can't speak for Dodge,
but 58 DeSoto typically has Argent wheels, unless it has the body color wheels and dog dish
hubcaps. Still, I cannot ever recall seeing paperwork directly stating this is how it was done.
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Boris56
Posted 2010-04-23 12:07 PM (#219838 - in reply to #219816)
Subject: RE: Colored Rims



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Makes sense... argent wheels blend better with chrome/stainless full wheel covers (only the thin outer edge of the rim is visible with the wheel cover on), while the dog-dish hubcaps need body-color wheels for a more "finished" look.
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56royaldodge
Posted 2010-04-23 12:39 PM (#219844 - in reply to #219838)
Subject: RE: Colored Rims



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Their are a couple shown in this thread that have body colored rims:

http://www.forwardlook.net/forums/forums/thread-view.asp?tid=29020&posts=32&start=1

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ronbo97
Posted 2010-04-23 1:10 PM (#219849 - in reply to #219844)
Subject: RE: Colored Rims


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AFAIK, all rims were either argent (silver), black or in the case of Dodges, grayish with an outer band of white.. Any colored rims are a custom job. Practically speaking, it would have been too expensive to body color rims.

Ron

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57burb
Posted 2010-04-23 1:37 PM (#219853 - in reply to #219844)
Subject: RE: Colored Rims



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.



(DirtyDuck_57Savoy-804px.jpg)



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wbower3
Posted 2010-04-23 2:00 PM (#219857 - in reply to #219816)
Subject: Re: Colored Rims


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Are youse guys tellin' me I gotta repaint the rims on my '55. I done painted 'em twice already, primersealer(black) then Black and then Almond. Now you say they gotta me Argent, 'cause I got full 4 bar wheel covers ? ? ? ? ? ? ?

Uncle Walt
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55CRL
Posted 2010-04-23 2:05 PM (#219858 - in reply to #219816)
Subject: RE: Colored Rims



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This wreck show the outer rim was painted eggshell white with black center.



(0723570000Loring04.jpg)



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d500neil
Posted 2010-04-23 2:44 PM (#219863 - in reply to #219816)
Subject: Re: Colored Rims



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THAT'S the photo of the 56 Dodge wheel(s) that I was trying to find, in regards to a question about how
the 1956 Dodge wheels were/are correctly-OEM painted.

Thord, that wheel's inner area is actually a dark gray color, not black.

The 57 Dodge, at the top of this thread does have dog-dish 'hubcaps' on it, so the wheels are body-painted.

I've got an interesting BxW vintage photo of a stripper 57 Coronet convertible that has the standard full-width
wheel covers on it, but, it has dark body-colored wheels.

The car (even-) is a single color, no radio, no mirrors, and features a full-load of cheer-leader-looking damsels,
parked in front of a "Root Beer" stand, so, it appears to be a sort of Publicity-photo set up.

My thinking is that the dealership (or, the owner) installed the full wheel covers as an inexpensive way to jazz-up
the car's appearance, beyond the car's having had the standard Doggie hubcaps originally on it.

"Nobody", back then, would fool around with painting a car's wheels, so that it would match that new-car's body color,
such as commonly occurs today.







Edited by d500neil 2010-04-23 2:47 PM
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D500Jim
Posted 2010-04-23 2:46 PM (#219864 - in reply to #219858)
Subject: RE: Colored Rims



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55CRL - 2010-04-23 8:05 PM This wreck show the outer rim was painted eggshell white with black center.

...or..., it was color matched with the lower side of the body...

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D500Jim
Posted 2010-04-23 2:50 PM (#219865 - in reply to #219863)
Subject: Re: Colored Rims



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d500neil - 2010-04-23 8:44 PM  "Nobody", back then, would fool around with painting a car's wheels, so that it would match that new-car's body color, such as commonly occurs today.

That's why these postcards/photos are so interesting, in the aspect that they represent the way these car were when (almost) new.

 

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d500neil
Posted 2010-04-23 2:50 PM (#219866 - in reply to #219816)
Subject: Re: Colored Rims



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Jim, that 56's lower body color is not the OEM 1956 "Sapphire White" color.
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d500neil
Posted 2010-04-23 2:54 PM (#219867 - in reply to #219816)
Subject: Re: Colored Rims



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There's also a GREAT photo of the OEM 1959 Dodge's wheel(s), with the car residing on a car carrier, over on the
"Postcards" message-thread, if anyone wants to find and post-up that image, here.




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B/G 61
Posted 2010-04-23 4:31 PM (#219886 - in reply to #219849)
Subject: RE: Colored Rims



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ronbo97 - 2010-04-23 1:10 PM

AFAIK, all rims were either argent (silver), black or in the case of Dodges, grayish with an outer band of white.. Any colored rims are a custom job. Practically speaking, it would have been too expensive to body color rims.

Ron




Wouldn't it be expensive to paint the rims TWO colors (grayish with an outer band of white - as mentioned above) ???

Seems like that would cost more than the body color . . . I thought the rims were cream colored for a few years ???







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d500neil
Posted 2010-04-23 7:11 PM (#219911 - in reply to #219816)
Subject: Re: Colored Rims



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All cats, in the dark, are gray.

All wheels were built/assembled in this shade of gray-ish primer, then, were finished coated in various colors,
including the Universal-Factory color of eggshell-ish.

For a long time, I had difficulty accepting that the dog-dish cars got a special painting of their wheels, but that certainly
appears to be the case.

The 57 Dodge advertising program featured all of the 'illustrated' cars wearing (air-brushed-in) color-coordinated wheels.

Unfortunately, in the real-production-world, only the doggie-cars got color coordinated wheels. I've got a lot of 'factory/dealership'
photographs showing even all black cars having only the 'white' wheel rims.

Fortunately, the factory advertising 'implies' that some/all of the rest of the cars "could" have color-coordinated wheels, so,
virtually all non-original (mine included) 57 Dodges are seen to have 'colored' wheels.

In 1958+, the factory advertising only showed the white wheels as being universally installed ('sorry', 1958+ers!)






Edited by d500neil 2010-04-23 7:15 PM
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ronbo97
Posted 2010-04-23 7:23 PM (#219912 - in reply to #219911)
Subject: Re: Colored Rims


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Neil - I have never seen any documentation that wheels came in any colors other than what I described in my previous post. I can't believe they would stop the line and paint the wheels pink or blue or green just because someone ordered (cheap-o) dog dish hubcaps. Makes no sense.

B/G - The gray/white wheels were for all cars, no matter what color. The gray was probably the same mixture that they sprayed trunk and hood undersides for Plymouths, so the shade probably varied widely. Painting just the outer band off-white saved the company a few nickels on paint per wheel.

Ron

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d500neil
Posted 2010-04-23 7:31 PM (#219914 - in reply to #219816)
Subject: Re: Colored Rims



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Ron, I'm 'with' you on dis-believing the in-efficiency of delaying the production/paint lines, to paint up a set of
LOW-rent dog-dish wheels, but, I've never seen a real OEM photo of a Doggie-car that did NOT have body
colored wheels on it.

So, as my Freshman Psych-prof said : "It's not that I don't believe in ghosts [there being no 'Ghost-Funsters' shows on
the tube, back then], just go BRING me one to look at."

I've seen all of the doggie-cars wearing colored wheels on them; I'll go check my "Dodge Reporters" [in house newspaper]
tonite, and maybe I'll find a "painted-Doggie", or two.

Go look at Jim's stripper-Coronet sedan, again, at the head of this thread.

Do you believe that the happy owner (or, God forbid, the dealer??) would have given a rat's-pattoukie(sp?)
about whether the car's wheels happened to match the color of the lower body area, and, would have, then,
painted them in the exact-same shade of blue, as the rest of the car?











Edited by d500neil 2010-04-23 7:46 PM
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big m
Posted 2010-04-23 8:57 PM (#219922 - in reply to #219816)
Subject: Re: Colored Rims



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I can remember Earl Scheib advertising their paint jobs as a youngster, and special offers included painting the wheels body color. Some of the old postcards are showing cars a few years old, and fender benders, sand storms, and other needs for a repaint may have occurred in that time span.

---John
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sparky7
Posted 2010-04-24 12:07 AM (#219959 - in reply to #219912)
Subject: Re: Colored Rims


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Not to make this any more confusing, but . . . the 58 Dodge wagons I have seen, including mine, have all-ivory wheels--no gray inner section. These are wheels that look original, off-white, with plenty of rust and wear at the rim.

I'm talking about 3 or 4 cars here, so I do not pretend to know this was true across the board. But an original "wagon wheel" is 6 inches wide, so maybe the all-ivory wheels were painted to make it easier to select the wider wheel, where needed at the factory.

Just to tweak it further, the 58 Dodge wagon brochure, shows a wheel in the spare tire bay . . . with the gray inside.

GO FIGURE.

Sparky

Edited by sparky7 2010-04-24 12:09 AM
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56royaldodge
Posted 2010-04-24 1:25 AM (#219971 - in reply to #219959)
Subject: Re: Colored Rims



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This is a striaght from the factory, non painted wheel from a 56 Dodge, that I own. Original.



(wheel.JPG)



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D500Jim
Posted 2010-04-24 3:33 AM (#219980 - in reply to #219971)
Subject: Re: Colored Rims



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Wow! A two tone wheel! Indeed that seems more expensive to fabricate, at first thought. Also, you'd start to suspect that the two separate parts are sprayed before they are assembled (welded). But then again, they might have used an employee's smart idea from the box and used a simple spray mold to do the job properly, and save on paint. Not that it is of any great importance, but I therefore would like to have a closer look at the inner side that 56 wheel.
Both my 57s had lower body matching Ivory painted wheels, before I decided to have them upper body matched powder coated.
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D500Jim
Posted 2010-04-24 3:40 AM (#219981 - in reply to #219922)
Subject: Re: Colored Rims



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big m - 2010-04-24 2:57 AM I can remember Earl Scheib advertising their paint jobs as a youngster, and special offers included painting the wheels body color. Some of the old postcards are showing cars a few years old, and fender benders, sand storms, and other needs for a repaint may have occurred in that time span. ---John

This seems very likely. A very plausible explanation to me.

But the reason I brought this up is that the 57 Dodge in the postcard at the top of this thread seems to be the youngest car there.



Edited by Jim Hoek 2010-04-24 3:41 AM
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D500Jim
Posted 2010-04-24 3:47 AM (#219982 - in reply to #219816)
Subject: RE: Colored Rims



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Looking at that 56 wheel again, it is almost like the center part is sprayed grey after the wheel was mounted. The nuts and threads seem to have to same gray. And do I see a little ivory where it is scratched? And rust (no grey) where the ivory on the rim is scratched?
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D500Jim
Posted 2010-04-24 12:56 PM (#220024 - in reply to #219816)
Subject: RE: Colored Rims



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Filip (thanks) send me these, of his 1957 DeSoto Firesweep.

 





(DSCN1861.jpg)



(DSCN1867.jpg)



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old mopar guy
Posted 2010-04-24 1:29 PM (#220029 - in reply to #219816)
Subject: Re: Colored Rims



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I've had a lot of original FL's and the Grey and white and argent wheels have been on every one. But I think body color look's nice or RED!!!! HAPPY MOTORING! Victor.
P.S. Just returned from spring Carlisle . Not to many FL's , A nice 55 Dodge and a solid 60 Plymouth HT.
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B/G 61
Posted 2010-04-24 1:31 PM (#220030 - in reply to #219816)
Subject: RE: Colored Rims



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Great pics !!! Does anyone know if the factory ever just had the rims painted
cream/off-white only ? What about the trucks of the same years ??? Am I to
believe the factory never had the rims body color ??? (any years) . . . ?
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Fanbladeus
Posted 2010-04-24 2:59 PM (#220036 - in reply to #219816)
Subject: Re: Colored Rims



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Is it at all possible that the paint booth at the dealer (if so equipped) could have done something like that AFTER it left the factory?
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Lancer Mike
Posted 2010-04-24 11:33 PM (#220111 - in reply to #219816)
Subject: RE: Colored Rims



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(58DodgeRoyalLancer.bmp)



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d500neil
Posted 2010-04-24 11:55 PM (#220121 - in reply to #219816)
Subject: Re: Colored Rims



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Those rims had to have been painted by the owner, or the dealer, or, it
was built with the standard equipment dog dish small hubcaps on it.

I could bore the hell out of you-all who doubt this, by posting many OEM-factory/dealership
photos, from the Dodge Reporter which show ALL 57-58 Dodges (not having the dog-dish
hubcaps, that is) as having the white-ish wheel rims installed on them.

In that regard, I just looked at my 57-58 Dodge Reporters, and, unfortunately, the only
dog dish hubcaps seen therein are installed on white-ish looking cars.

I'm going to send Clive a large-ish photo therefrom, showing a 57 Royal 4-dr sedan
(as confirmed by its fin-emblem) which has the doggies on it.

You'll note that the 'body color' has been applied WELL-inboard on the wheel (to the extent
that the body-color reaches, at least, the perimeter of the small dog dish hubcap), as compared
to the spread of the gray-primer, as seen on the wheel cover-equipped cars on this thread, and
elsewhere.

The wheel painting, on the dog-dish cars may well extend to a virtual covering of the complete inner
area of the wheel, because the body-color obviously extends past the outer edges of the dog dishes.

Pic sent to Sir Clive.....








Edited by d500neil 2010-04-25 12:06 AM
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Lancer Mike
Posted 2010-04-25 12:31 AM (#220130 - in reply to #220121)
Subject: Re: Colored Rims



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It was coded for the spinners (what's more, I think in '58 at least - full wheel covers were standard on all but the Coronets). That leaves only the first two possibilities - perhaps!

"Nobody", back then, would fool around with painting a car's wheels, so that it would match that new-car's body color,
such as commonly occurs today.


Edited by Lancer Mike 2010-04-25 12:38 AM
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Lancer Mike
Posted 2010-04-25 12:44 AM (#220133 - in reply to #220130)
Subject: Re: Colored Rims



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Were black wall tires standard equipment on Dodges up and down the line? It would be interesting to see an old photo of a factory black wall tire with a eggshell rim. Once you step up to the white wall tire, the eggshell rim makes perfect sense.
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Rebels-59
Posted 2010-04-25 4:35 AM (#220147 - in reply to #220121)
Subject: Re: Colored Rims



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d500neil - 2010-04-25 4:55 AM

Those rims had to have been painted by the owner, or the dealer, or, it
was built with the standard equipment dog dish small hubcaps on it.

I could bore the hell out of you-all who doubt this, by posting many OEM-factory/dealership
photos, from the Dodge Reporter which show ALL 57-58 Dodges (not having the dog-dish
hubcaps, that is) as having the white-ish wheel rims installed on them.

In that regard, I just looked at my 57-58 Dodge Reporters, and, unfortunately, the only
dog dish hubcaps seen therein are installed on white-ish looking cars.

I'm going to send Clive a large-ish photo therefrom, showing a 57 Royal 4-dr sedan
(as confirmed by its fin-emblem) which has the doggies on it.

You'll note that the 'body color' has been applied WELL-inboard on the wheel (to the extent
that the body-color reaches, at least, the perimeter of the small dog dish hubcap), as compared
to the spread of the gray-primer, as seen on the wheel cover-equipped cars on this thread, and
elsewhere.

The wheel painting, on the dog-dish cars may well extend to a virtual covering of the complete inner
area of the wheel, because the body-color obviously extends past the outer edges of the dog dishes.

Pic sent to Sir Clive.....









This is the best view of a Dog Dish equipped
car, that I found, in the Dodge Reporter
in-house newspapers that I have for 1957-1958.

I could not find any dog-dish cars which have a
dark lower body, with corresponding dark-colored
wheels, unfortunately.

This car is a 57 Royal 4-dr sedan, which also
has a nice view of its undercarriage.

What's really interesting about this car is that it has
white wall tires, with the dog-dish hubcaps.

Note that the light-ish body-color paint that has been
applied to the wheels completely covers-over the gray
primer which is seen on the other (full-wheel-covered-)
cars' wheels on this thread.

The question now is: was that body-color paint applied
all the way to the center of the wheel, or was there still
some gray primer that was not covered-over by the
body-color paint?




(189.jpg)



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Jessica
Posted 2010-04-25 12:02 PM (#220165 - in reply to #219816)
Subject: Re: Colored Rims



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Looking through various pictures I have, including the photocopies sent to me from CHS, I thought that the 55 desoto's came with a factory black wheel. All wheels on mine were black. However, we made a small discovery as we were replacing the tires on the front. The right front wheel was not original, but the left was. And the back side of the wheel appears to be painted blue. Were the fronts repainted later down the road? Or did they use a colored primer? I just thought it interesting and worth sharing here.



(S8304529.JPG)



(S8304528.JPG)



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D500Jim
Posted 2010-04-25 3:23 PM (#220179 - in reply to #219816)
Subject: RE: Colored Rims



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Another postcard with body color matching wheels.
Looks like a typical Police car to me.

South Bergen Savings in Wood-Ridge, New Jersey

 

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d500neil
Posted 2010-04-25 3:37 PM (#220182 - in reply to #220179)
Subject: Re: Colored Rims



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...That's a black car, with dog dish hubcaps on it (and having black painted wheels).





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D500Jim
Posted 2010-04-25 4:15 PM (#220186 - in reply to #219816)
Subject: RE: Colored Rims



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The following on behalf of Neil.

 

How do 'you' prove a negative-condition or situation
(i.e.: NO 1957-1958 Dodge non-Dog-Dish cars had OEM body-colored wheels)?......

Here's a lot of photos from my stash of 1957-1958 Dodge Reporter newspapers, and several photographs:

1st pic shows an OEM 57 wheel , which shows that the gray color was over-sprayed onto the Eggshell....why THAT second color was applied: I dunno! The tire is 8.00x14"

Next are a progression  of 1957 Dodges.

Then comes a red 1958 CRL vert

The next car is a Coronet, but note its photo caption that says that it was "made available by Dodge P.R. dept.
If ANY car would have been doll'ed-up with body-colored wheels, it would be a car that was owned by Dodge P.R .

Then, there's a green(?) 58 Coro vert.

And then: a fancy-dancy 58 Regal Lancer (with the OEM "Eggshell" wheels on it).

Sid will like the next one: a BLACK 57 CRL, with after-market fender skirts (but, still with them white wheels on it).

Them, another-few 58 Dodges ...white verts don't 'count', as far as having white wheels on them.

Then, there's a few 57 "Show cars".

A 57 black-wall car, on the assembly-line.

A 58 CRL vert (in white)...

But, next: a 58 Custom Sierra wagon, with "Spinners".

Then, a 58 Cori(?) D500

Then, a few 57's, but several black-wall cars seen.

Then: a dark-colored 57 CRL MOVIE-car, with the wheelcovers removed, showing the gray inner wheel areas.

Finally, I've attached an Ebay-screen-photo, showing a dark- colored 57 Coro vert, which is a STRIPPER model, as it has the standard 1-color paint, plain glass, NO radio and no right-side rear view mirror....posed in a local "publicity"
photo 'Cheer-leader' photograph, but, the car has had the 'lower-level' plain wheelcovers attached to it.

My belief is that this car was an OEM dog-dish car (see next
photo..) and that the plain wheel covers were added----if you are "Jazzing-up" the car, from  OEM plain-covers, you would, obviously install the SPINNERS, so, the plain-covers would be an appropriate up-grade to the doggies, especially on a stripper-model.

The other possibility is that the wheels were painted, but, since the wheels are the same COLOR as the body, it is more likely that the doggies were replaced with the plain-covers.

And, finally, I adduce: Charles Phoenix's "Slide of the Week"
which shows a plain-color 1960 Plymouth convertible, which has Dog- Dish hubcaps, with body-colored wheels on it.



Edited by Jim Hoek 2010-04-25 4:25 PM




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d500neil
Posted 2010-04-25 4:27 PM (#220187 - in reply to #219816)
Subject: Re: Colored Rims



Exner Expert 19,174 posts. Neil passed away 18 Sep 2015. You will be missed, Neil!

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Thanks, Jim; now go to bed!

Meant to add, above, that the stripper Coro vert may have been owned
by a local dealership, and that it may have been provided to the
A & W as being a prop for the publicity photo; if the Girls were promoting their school, it
would, logically, have been identified, in the photo set up

IF the car was owned by the A&W , "A&W" should have been shown on it,
for advertising purposes, one would think.

And, apparently, naming of the dealership was not a priority, either.

Hard to believe that the car may have been privately owed, and that the owner, who
had some-sort of affinity for teen aged girls....ahem...would NOT have been
interested in having a RADIO be installed in the car, a convertible model????

Also, that 1960 Plymouth vert, with the dog dish hubcaps on it, is the top-of-the-line FURY model.























Edited by d500neil 2010-04-25 9:32 PM
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Joe Mac
Posted 2010-04-25 9:13 PM (#220244 - in reply to #219816)
Subject: RE: Colored Rims



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My contribution to this thread is an example of the argent rims as found on a 59 Dodge Coronet (Custom) built in the Delaware plant. The back is a medium gray (what's left of it). The 59's (and maybe others) had a very deep bead that seemed to curl over a bit to hold the wheelcovers that clipped in there. You can tell a 59 wheel because you can see the wheelcover "bite" marks into the bead and no scratches where they normally are.



(59 Dodge wheel.jpg)



(59 Dodge back.jpg)



(59 Dodge rim.jpg)



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Attachments 59 Dodge wheel.jpg (288KB - 248 downloads)
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d500neil
Posted 2010-04-25 9:22 PM (#220250 - in reply to #219816)
Subject: Re: Colored Rims



Exner Expert 19,174 posts. Neil passed away 18 Sep 2015. You will be missed, Neil!

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Joe, can you, or someone else, go over to the "Postcards" thread (last page on it, to date) and post-up the great
image on it of the 59 Dodges that are seen, sitting on the car-carrier?




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slimwhitman
Posted 2010-04-25 9:44 PM (#220261 - in reply to #219816)
Subject: Re: Colored Rims



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This is a great thread. I hope we come to some conclusions with it. I seem to see a lot of contradictions. For the record, my original '60 Adventurer with full wheel covers has satin black wheels.

I know a VERY few '60 Fireflites were built with dogdish caps. Does anyone know if all of those cars also came with satin black wheels?
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horace
Posted 2010-04-26 10:34 PM (#220481 - in reply to #219816)
Subject: Re: Colored Rims



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If you'll take the word of a kid following Dad, a new car salesman, around the garage, I remember 55- 59 Dodges having white wheels w/ gray centers on full wheel cover cars & cars w/ hub caps being body colored. Plymouths were argent, I think Desoto were like the Plyms. Some younger guys painted wheels black a nice contrast w/o wheel covers or hub caps. In 60 & newer things changed all wheel cover cars had black wheels & color keyed for hub caps. Note the Goodyear Custom Power Cushion spare tire, the standard tire on a Dodge upgradfe to ww. Thanks for all the great era photos, note the Regal & Spring Special & other often overlooked 58's. I'm surprised @ the # of solid color cars. Our town there were nearly all 2 tone cars excepting a few black solids. We had an auto show @ the armory back in 57,58, they were effective. Probably the gala event in a small town next to fall new car showtime. Wheels we find on a car now may have been on several cars in 50 years time
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Joe Mac
Posted 2010-04-26 10:41 PM (#220487 - in reply to #219816)
Subject: RE: Colored Rims



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Here's the picture Neil asked to be posted showing 59 Dodges being rolled off a carrier. Obviously there are numerous correct O.E. rim finishes. These resemble the 56 style two-tone rims. The explanation could be the sources of the rims used at different plants. That's why I pointed out that my 59 was a Delaware car. It would be interesting to know where these cars were built. Another example of there being multiple correct original looks on a Mopar.



(59 Dodge transport.jpg)



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slimwhitman
Posted 2010-04-26 10:57 PM (#220492 - in reply to #220487)
Subject: RE: Colored Rims



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Joe Mac - 2010-04-26 9:41 PM

Here's the picture Neil asked to be posted showing 59 Dodges being rolled off a carrier. Obviously there are numerous correct O.E. rim finishes. These resemble the 56 style two-tone rims. The explanation could be the sources of the rims used at different plants. That's why I pointed out that my 59 was a Delaware car. It would be interesting to know where these cars were built. Another example of there being multiple correct original looks on a Mopar.


Since the full wheel cover'd cars were shipped without the wheel covers, how were the wheel covers shipped? Did the dealer already have boxes of them or were they placed in the trunk to protect them from theft/loss during shipment?
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Chrycoman
Posted 2010-04-27 12:42 AM (#220504 - in reply to #220492)
Subject: RE: Colored Rims



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slimwhitman - 2010-04-26 7:57 PM

Joe Mac - 2010-04-26 9:41 PM

Here's the picture Neil asked to be posted showing 59 Dodges being rolled off a carrier. Obviously there are numerous correct O.E. rim finishes. These resemble the 56 style two-tone rims. The explanation could be the sources of the rims used at different plants. That's why I pointed out that my 59 was a Delaware car. It would be interesting to know where these cars were built. Another example of there being multiple correct original looks on a Mopar.


Since the full wheel cover'd cars were shipped without the wheel covers, how were the wheel covers shipped? Did the dealer already have boxes of them or were they placed in the trunk to protect them from theft/loss during shipment?


In the trunk

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56royaldodge
Posted 2010-04-27 2:21 PM (#220556 - in reply to #219816)
Subject: RE: Colored Rims



Account deactivated by owner's request

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Here are three examples of wheels matching a body color.



(a.JPG)



(b.jpg)



(c.jpg)



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d500neil
Posted 2010-04-27 5:40 PM (#220584 - in reply to #220556)
Subject: Re: Colored Rims



Exner Expert 19,174 posts. Neil passed away 18 Sep 2015. You will be missed, Neil!

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Robert, unfortunately, highly re-touched/air-brushed advertising-agency illustrations are the least-authentic
images that exist on our cars.

Next in line are any images of any 'restored' cars.

Vintage-original photographs are usually reliable and reference-able images, but, there are cars which have been (apparently)
modified, like Mike's 58 with its dark wheels, and 'my' photo of that 57 Coronet vert with its dark wheels, which can
and do confuse the issue as to whether a particular car's appearances is OEM correct, or not.

Then, there are the misleading images and/or statements contained within various factory publications, including, even, the Ross
Roy Propaganda brochures.

Factory-photos, of NON-prototype cars, and any un-questionably-Original/Surviving cars are the Gold Standard in showing how one or
more cars were actually built at a particular (.... because variances exist between THEM, too; E.G.: trunk finishings) factory.

In Re; the 57 Dodges, the advertising agency was apparently instructed to air-brush-in the cars' main body colors onto their
wheels.

There are a wide variety of body colors that are seen on the 'advertised' 57 Dodges.

The advertising illustrations have allowed 'us' to body-paint our cars' wheels and to claim (with varying extents of disingenuous-ness) :
"....That was how the factory painted them", when, in truth : ...."That was how the ADVERTISING AGENCY 'painted' them", is the correct
statement.






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Chrycoman
Posted 2010-04-27 9:23 PM (#220622 - in reply to #219912)
Subject: Re: Colored Rims



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ronbo97 - 2010-04-23 4:23 PM

Neil - I have never seen any documentation that wheels came in any colors other than what I described in my previous post. I can't believe they would stop the line and paint the wheels pink or blue or green just because someone ordered (cheap-o) dog dish hubcaps. Makes no sense.

B/G - The gray/white wheels were for all cars, no matter what color. The gray was probably the same mixture that they sprayed trunk and hood undersides for Plymouths, so the shade probably varied widely. Painting just the outer band off-white saved the company a few nickels on paint per wheel.



Why can't anyone believe someone would order wheels painted the body colour? That was the norm until the mid-1950's.

And they would not stop the line while someone painted some wheels. Just as with any factory installed option on a car, the item would be ready for installation when the time came. Thus if anyone ordered wheels painted body colour the wheels would be painted and dried in time for the tires to be installed.
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d500neil
Posted 2010-04-27 9:59 PM (#220628 - in reply to #220622)
Subject: Re: Colored Rims



Exner Expert 19,174 posts. Neil passed away 18 Sep 2015. You will be missed, Neil!

Posts: 19146
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Location: bishop, ca
An interesting aspect of the painting of the wheels (on stripper cars, typically) is that there are no special-highlighted
numerical-codings on the Broadcast Sheets or IBM cards regarding any special-handling/painting for a set of wheels.

There are "wheelcover" options, but, those codings are buried within the body of the B.Sheets and IBM cards, and easy
to 'miss' seeing.

A car, without a wheelcover option code, would receive the dog dish hubcaps and painted wheels.

I wonder if there were special instruction 'sheets' which would be sent to the painters, to tell them that a set of certain-colored wheels
should be painted-up, for delivery to the chassis-station on the assembly line (as occurred with the dashboard assemblers and
painters)?--YES, huh?



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slimwhitman
Posted 2010-04-27 10:06 PM (#220629 - in reply to #220622)
Subject: Re: Colored Rims



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Chrycoman - 2010-04-27 8:23 PM

Why can't anyone believe someone would order wheels painted the body colour? That was the norm until the mid-1950's.

And they would not stop the line while someone painted some wheels. Just as with any factory installed option on a
car, the item would be ready for installation when the time came. Thus if anyone ordered wheels painted body
colour the wheels would be painted and dried in time for the tires to be installed.


Bill, For someone to "order" painted wheels, wouldn't that have to be a standard "option" listed in ordering
paperwork? (unless you had insider connections). I really have no idea what the correct answer is, but I would
expect it would need to be listed as a "option". If it's not listed as a orderable option to a dealership, than how
would anyone know to order it or offer it to a customer? (making color-coodinated wheels ultra-rare).

Wouldn't the more likely scenerio be that the dealership painted the wheels on some of the cars with dogdish caps
(or maybe even full wheels cover cars) to give them a little pizazz on the the dealership lot?

Edited by slimwhitman 2010-04-27 10:08 PM
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