Re: 2015 hat logo

[Bob <64ragtop@xxxxxxxxxxxxx>]

For what it's worth, I like the present (most recent?) logo because it's 
distinctive.  I see no reason to change it just because Chrysler (or 
whoever they are this week) has changed.
Our cars are not changing, why change the hat logo??  Perhaps make it a 
bit larger on the hats, though...

BC


On 1/19/2015 11:12 AM, Gary H. wrote:
> Thanks for the input about the 2015 hat graphic design that is from the logo used on the '62 to '65 website.
>
> FYI: The question when coming up with a graphic for the 1962 - 1965 website 20 years ago (!!) was using something that represented the 1962-1965 Mopars but was not brand specific. That is, not just Chrysler, Plymouth, Dodge, or Imperial. Also wanted was a graphic that differentiated the 1962-1965 Mopars from the later 1960's Mopars. The result was a brand-generic logo that was inspired by the 1959 - 1963 parts logo (see link below). Thus, like our Mopars,  the website's logo has its roots in the late 1950's and early 1960's Mopars but the logo remains distinguishable from the blue stylized "M" Mopar logos used later on that decade.
>
> http://www.allpar.com/photos/shows/centerline/mopar-logos.jpg shows the Mopar logo progression.
>
> Thanks,
> Gary H.

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