Re: Chrysler's Royalty
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Re: Chrysler's Royalty



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The Italian derivative means "beautiful view".

Dave Casey

----- Original Message ----- From: "Paul Hamaday" <phamaday@xxxxxxxxx>
To: <1962to1965mopars@xxxxxxxxxx>
Sent: Sunday, May 15, 2005 10:55 AM
Subject: Re: Chrysler's Royalty



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In the liquor store last week, I saw a 'Belvedere'
brand vodka. I think it was from Poland. Anyway, it
said on the back that the word 'Belvedere' when
translated means "beautiful to see". But I didn't see
what language it was supposed to be. Anyone know?
Hammer


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Although Windsor may be the name of the city
Chrysler's Canadian operations
are located, the name does have some fancier
connections.

For 1937 Chrysler named it lowest priced series,
"Royal".   When they
decided to introduce a fancier version for 1939, it
was called the "Royal
Windsor".   This was two years after King Edward
VIII abdicated so he could
marry the American divorcee, Wallis Simpson.     He
was named a Duke, the
same name as one Britain's castles, and also his
family name - Windsor.
And given the press the Duke and Duchess of Windsor
received at that time,
how could anyone miss the connection between
"Windsor" amd royalty.
Besides, very few Americans outside of the Detroit
area know of Windsor,
Ontario.

So "Windsor" did have a strong connection to
royalty, while names like
Saratoga, Newport, New Yorker, Belvedere, Plaza,
Saovy, etc. invoke a
connection to a type of American royalty - the very
wealthy.    "St.Regis"
is also a common name for hotels in Western Canada.
However, the name does
not bring up images of the Savoy and the like.

By the way, Belvedere is an upscale community in
Marin County, near San
Fransico.   Chrysler first used the name on
Plymouth's first 2-door hardtop,
just as Chevrolet used Bel Air, a snooty area by Los
Angeles.  "Belvedere"
has no connection with the town in Illinois, as
Chrysler began using the
Belvedere name about thirteen years before the
assembly plant in Illinois
opened.

LeBaron was a name chosen by two American auto
designers, Tom Hibbard and
Ray Dietrich, to give their firm a classy European
image.  At the time,
1920, France was the leader in auto design and thus
"LeBaron, Carrosiers"
was born.   (Carrosiers the French term for
coachbuilders.)   Briggs
Manufacturing purchased LeBaron in 1926 and, over
the next six years, moved
LeBaron's operations from Connecticut to Detroit.
Chrysler gained the
rights to the LeBaron name when they purchased the
U.S. body operations of
Briggs in December 1952.

And Savoy and Plaza were chosen as car names in  the
early 1950's when both
hotels were at their peak.   As usual, the names
were chosen because of the
upscale image they evoked.  Which is why you will
never see a Chrysler Love
Canal or a Chaika Chernoble.   And why few remember
the Henry J.

Bill
Vancouver, BC

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----
Please address private mail -- mail of interest to only one person -- directly to that person. I.e., send parts/car transactions and negotiations as well as other personal messages only to the intended recipient, not to the Clubhouse public address. This practice will protect your privacy, reduce the total volume of mail and fine tune the content signal to Mopar topic. Thanks!


'62 to '65 Mopar Clubhouse Discussion Guidelines:
http://www.1962to1965mopar.ornocar.org/mletiq.html.


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----
Please address private mail -- mail of interest to only one person -- directly to that person.  I.e., send parts/car transactions and negotiations as well as other personal messages only to the intended recipient, not to the Clubhouse public address. This practice will protect your privacy, reduce the total volume of mail and fine tune the content signal to Mopar topic.  Thanks!

'62 to '65 Mopar Clubhouse Discussion Guidelines:
http://www.1962to1965mopar.ornocar.org/mletiq.html.


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