Re: Pentastar dropped. Sad.

[Steve Charette <stevec@xxxxxxxxxxxxxxxxxxxx>]

About my opinion of the FCA logo: It's configuration is inspired by the essential shape derived from what a well fed dog might leave on your lawn, and symbolizes Chrysler's final breaths due to a perennial state of evolution.


On Wednesday, November 12, 2014 11:44:07 AM UTC-5, 62to65mopar wrote:

I don't think "FCA" would look good on the front fender of a 1962-1965 Mopar. LOL

The FCA logo was created by Italian brand advisory and design firm RobilantAssociati.
About the FCA logo: "The three letters in the new logo, according to officials, are grouped in a geometric configuration inspired by the essential shapes used in automobile design: the F, derived from a square, symbolizes concreteness and solidity; the C, derived from a circle, representing wheels and movement, symbolizes harmony and continuity; and finally, the A, derived from a triangle, indicates energy and a perennial state of evolution."
http://www.mlive.com/auto/index.ssf/2014/01/marchionne_new_fiat_chrysler_a.html

Gary H.

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