Re: [Chrysler300] THE FORWARD LOOK

Don is correct (he usually is). We “sticklers” like to get the details right! The “Forward Look” was introduced in Corporate-wide advertisements in 1955 – see this for an example:

http://www.imperialclub.com/Yr/1957/FwdLkAd/55-ForwardLookPuppy-reg.jpg

Carl B. (spelled with a C)

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Sent: Wednesday, June 03, 2015 5:29 PM

To: 'Don Warnaar' ; mgoodknight@xxxxxxxx

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Subject: RE: [Chrysler300] THE FORWARD LOOK

You may be right..Dodge had “Swept Wing” in 57; but still.. Is that Forward Look on any 55-56 advertising? I admit to getting involved in only 57 up; the 55 -56 still reminded me of the 53 Dodge 4 dr my dad had…one , er , aesthetically challenged car ..the roof line “bubble” was like the 53… So back seat guys could wear a hat? Smile . I did not want to be seen near it, compared to say a 55 Ford Victoria. Talked him into a new 57 and a new 60 dodge.

From: Chrysler300@xxxxxxxxxxxxxxx [mailto:Chrysler300@xxxxxxxxxxxxxxx] On Behalf Of 'Don Warnaar' 300country@xxxxxxx [Chrysler300]
Sent: Wednesday, June 03, 2015 6:01 PM
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Subject: Re: [Chrysler300] THE FORWARD LOOK

As a follow-up to my message about THE FORWARD LOOK, here are a few more thoughts on the Chrysler Corp. slogans.

THE FORWARD LOOK began in 1955 for the whole Chrysler Corp. line-up.

"The 100 Million Dollar Look" was used for the Chrysler line exclusively. Supposedly a reference to the cost of developing the new car.

"The New Shape of Motion" was used for all the car lines of the corporation in 1957.

"Suddenly it's 1960" was used exclusively for the 1957 Plymouth. Again, some writers have extended this to the rest of the corporation, but it was only used for the Plymouth.

Don Warnaar

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Sent: Wednesday, June 03, 2015 5:22 PM

Subject: Re: [Chrysler300] To the Sticklers

I thought the '55 introduced "The Hundred Million Dollar Look" and the '57 was "The Forward Look".

--------------Marshall Goodknight