Re: [Chrysler300] LSMFT Media Frenzy

[Ronald Kurtz <mark6268@xxxxxxxxxxxxx>]

Hello, Carlton and all members:

Thanks for the response to my offer. I see the car magazines have been covered 
and, most likely, solid relationships by the club with these trades have been 
established over the years. Knowing how long it takes to build relationships 
with the press, I'd be the last one to try and reinvent the wheel. After all, I 
have 25 of them sitting in garages and don't need another one.

My offer is to engage local newspapers and TV stations. Unlike the trades, the 
best time to engage the "dailies" is the day before with a good news "hook." For 
example, there is one TV station in the Bay Area and newspapers in Monterey 
County and Salinas the could be interested in LSMFT. It all depends on 
how compelling the hook (press release)is.

Before I go any further, I think this approach should be reviewed by Club 
members to determine whether or not general news on Club activities is desired 
for widespread coverage amongst the public. 

Best,
Ron Kurtz
E #292

Note to Bob Lutz: Does your helicopter have a HEMI?




________________________________
From: Carlton Schroeder <schroe99@xxxxxxxxxxxx>
To: Ronald Kurtz <mark6268@xxxxxxxxxxxxx>; Ron Waters <ronbo97@xxxxxxxxxxx>; 
chrysler300@xxxxxxxxxxxxxxx
Sent: Tue, May 10, 2011 10:07:55 PM
Subject: RE: [Chrysler300] LSMFT Media Frenzy

  
Hello Ron, and all Club Members,

Your Club meet promotion team (Ray Jones, Jim Krausmann, Gloria Moon, the meet 
host Larry Jett, and myself) have been busy these past few months contacting a 
number of car magazines and organizations to help promote our meet. We have been 
doing this for a few years now. We also attempt to contact former Club members 
who reside (or at least used to reside) in the state where the meet is being 
held. For our Carmel, CA meet there are/were about 300 former Club members from 
CA.

The magazines we provided information to included Auto Restorer News, Old Cars 
Weekly, Hemmings Classic Car, and the Hemmings On-Line news. We normally contact 
and provide information to the WP Chrysler Club but Larry Jett took care of that 
this time. In our meet promotion write-up we did emphasize the historic nature 
of the meet with this being the first ever joint meet of the two Chrysler 300 
Clubs. I’ve seen the Hemmings Classic Car meet notice and the Hemmings On-Line 
meet notice but not yet the others. Recently Don Warnaar commented that he 
thought the Hemmings Classic car notice was very good. 


Of the former CA members we were able to reach a number of them told me they 
hoped to attend the meet and some said they were interested in rejoining the 
Club; we’ll see if that happens.

We are always looking for new ways and new ideas and offers of help to promote 
the meets. A few times we have contacted other Mopar Clubs nearby where the meet 
is held but not many folks ever attend. If there was a way to get Chrysler / 
Fiat to participate that might be helpful. I am still impressed at the time Bob 
Lutz arrived in his helicopter to George Riehl’s meet. 


Carlton Schroeder

Eagle River, WI

From: Chrysler300@xxxxxxxxxxxxxxx [mailto:Chrysler300@xxxxxxxxxxxxxxx] On Behalf 
Of Ronald Kurtz
Sent: Tuesday, May 10, 2011 6:08 PM
To: Ron Waters; chrysler300@xxxxxxxxxxxxxxx
Subject: Re: [Chrysler300] LSMFT Media Frenzy

Hello, everyone:

I've been in public relations for the past 30 years and have written more than 
200 press releases and conducted dozens of press interviews (print and 
electronic). I would be glad to help out.

Best,
Ron Kurtz
E #292

________________________________
From: Ron Waters <ronbo97@xxxxxxxxxxx <mailto:ronbo97%40comcast.net> >
To: chrysler300@xxxxxxxxxxxxxxx <mailto:chrysler300%40yahoogroups.com> 
Sent: Tue, May 10, 2011 2:52:20 PM
Subject: [Chrysler300] LSMFT Media Frenzy

Larry and everyone else -

In honor of this historic meeting involving both 300 clubs, it would be 
worth sending out a press release to the local media as well as Old Cars 
Weekly, Hemmings and anyone else that might want to cover this event. It 
would give our clubs some really good publicity and maybe add a few new 
members as well.

Ron

----- Original Message ----- 
From: <JettLarry@xxxxxxx <mailto:JettLarry%40aol.com> >
To: <chrysler300@xxxxxxxxxxxxxxx <mailto:chrysler300%40yahoogroups.com> >
Sent: Tuesday, May 10, 2011 2:33 PM
Subject: [Chrysler300] LSMFT Cabin Fever

>
> Dearly Beloved......the Carmel Mission Inn reports we have 110 rooms 
> registered !!!! Since I was promised but 75, should you want to join the 
> MOPARTY of the year, I'd suggest sooner rather than later. Your humble 
> host...Lefty
>
>
>
> [Non-text portions of this message have been removed]
>
>
>
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