Re: [Chrysler300] Re: Pentastar

[Keith Boonstra <kboonstra@xxxxxxxxxxxx>]

Whoops on the DeSoto - you're right.

KEB

-

Don Warnaar wrote:
> Keith,
>  
> By the time the Pentastar was introduced in 1963, DeSoto has been out 
> of production for a couple of model years.  It would have been 
> a logical explanation if introduced when DeSoto was still around.  Of 
> course, they were still in the Forward Look years then, even though 
> the Forward Look logo wasn't emphasized toward the end of the fin era.
>  
> Always interesting to note that logos continue being used on various 
> parts long after a new logo is introduced.  One very visible location 
> is on the glass.  The Forward Look still appeared on the glass for 
> some time.  The Pentastar was on the glass long after the ill-fated 
> Daimler era began.  Notice that the Pentastar corporate symbol was 
> dropped immediately after the Daimler takeover.  They certainly 
> couldn't have that compete with their coveted three-pointed star.  
> That was one thing Cerberus did right (not much else); they brought 
> back the Pentastar.
>  
> Don Warnaar
> New Jersey
>  
>  
>  
>
>     ----- Original Message -----
>     *From:* Keith Boonstra <mailto:kboonstra@xxxxxxxxxxxx>
>     *To:* lettercars@xxxxxxx <mailto:lettercars@xxxxxxx>
>     *Cc:* brtcpapfs@xxxxxxxxxxx <mailto:brtcpapfs@xxxxxxxxxxx> ;
>     Chrysler300@xxxxxxxxxxxxxxx <mailto:Chrysler300@xxxxxxxxxxxxxxx>
>     *Sent:* Sunday, July 18, 2010 4:49 PM
>     *Subject:* Re: [Chrysler300] Re: Pentastar
>
>      
>
>     My recollection is that it stood for the five different models -
>     Plymouth, Dodge, DeSoto, Chrysler, and Imperial. But maybe that was
>     just an explanation made up at the time to satiate the inquisitive.
>
>     Keith Boonstra
>
>     lettercars@xxxxxxx <mailto:lettercars@xxxxxxx> wrote:
>     >
>     >
>     > All:
>     > According to the Hi Performance Mopar article referenced a
>     couple days
>     > ago
>     > ( _http://www.moparts.org/Tech/tech/pentastar.html_
>     > (http://www.moparts.org/Tech/tech/pentastar.html) ) interview
>     with the
>     > pentastar originator,
>     > Robert Stanley, quotes him "....absolutely no rationale for the
>     five
>     > points".
>     > After that design was selected, they just called it a
>     "pentastar" because
>     > Chrysler wanted some kind of a name for it. Pentastars were put
>     only on
>     > the right front because they would be seen by more people
>     > there----including
>     > sidewalk traffic.
>     > Quite an interesting article, although a bit on the long side.
>     > At any rate, the pentastar signifies nothing except the Chrysler
>     > Corporation.
>     > 300ly, Gil Cunningham
>     >
>     >
>     > In a message dated 7/17/2010 2:51:53 P.M. Eastern Daylight Time,
>     > brtcpapfs@xxxxxxxxxxx <mailto:brtcpapfs%40comcast.net>
>     <mailto:brtcpapfs%40comcast.net> writes:
>     >
>     > Your posts on the pentastar (representing Chrysler's 5 year
>     warranty) is
>     > timely. I recall getting the newsletter / magazine from the
>     other Chrysler
>     > 300 club this week. It had an interesting article about when the
>     > pentastar
>     > was first used and where to mount it on various Chrysler
>     products in case
>     > customers who bought cars before the initial installation date
>     (early
>     > 1963's
>     > for example) could get a free add on from the factory if the
>     dealer placed
>     > just one bulk order for all the extra pentastars they expected
>     to need.
>     >
>     > Sincerely,
>     >
>     > Bradley R Teets
>     > Post Office Box 510610
>     > Punta Gorda, FL 33951
>     >
>     > [Non-text portions of this message have been removed]
>     >
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>     
>


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