Re: [Chrysler300] Re: MORE ON MOPar

["Kelly Pierce" <jkrestor300@xxxx>]

Hello to all-
I have a large two page ad out of a late 60's Look magazine that shows
half of the front end of a 62 Ford and a 62 Chevy. The caption on the ad
reads" Introducing the new 62 Ford and the new 62 Chevrolet!" " Made new
using Mopar replacement parts". Without going and digging it out some of the
other info in this ad says parts included paint, trim, engine and suspension
parts etc. So it would appear that Chrysler made or bought after market
parts for other makes to market under the Mopar name into the late 60's.
There was a Mopar distributor(store) in Billings, Mt. for a number of years,
closed in the late 60's or very early 70's and the sign (it was green and
white) was on the building into the early 90's before it disappeared- and no
it was not me that got it! Don't know more about the Mopar name than what
has been gone over here from time to time. Joe Pierce 300J+Kx3+M+others
----- Original Message -----
From: <mr-320@xxxx>
To: "Warren R Anderson" <wranderson@xxxx>
Cc: "chrysler" <chrysler300@xxxxxxxxxxxxxxx>; "Frank Bakanau"
<FBAKANAU@xxxx>; "Moana & Gerry Steinberg" <mopar@xxxx>
Sent: Tuesday, March 25, 2003 7:23 AM
Subject: [Chrysler300] Re: MORE ON MOPar


> ive been told that the term comes from a string of parts stores
> [like checker or pep boys of today] only they were selling all makes of
> parts under the factory backed mopar brand name. along about the late
> 40's to early 50's a sherman antitrust action shut them down, due to the
> factory backing, chrysler only salvaged the mopar name on its own parts
> after that. this could be wrong as ive no verification for the story,
> cant even remember who told me.
>
> JEFF
> tucson az.
>
>
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