RE: [Chrysler300] DaimlerChrysler Announcement

[doug_jones@xxxx]

Having never met Celine Dion, I have no opinion as to her intellect. However, I should think she would be an ideal spokesperson for DaimlerChrysler, as she appeals to both the 'youth market' and the older folks (certainly my 55 year old self) and has an international following appropriate for an international auto maker. Further, she is glamorous, an incredibly talented singer, an energetic performer, and a recognized pop icon all over the world. To sell the 300N, DC will need to pitch heritage, power, style, and prestige not only to the young (so they can aspire towards owning one) but also to the not so young who can afford to buy one now (hope that's me) and can relate to the 300 heritage (that's us!). Celine with her hair billowing behind in the Hemi-C convertible, singing 'Beauty and the Beast'? I can dig it!

Those old Cordoba ads made Ricardo Montalban a household name. Celine already is a household name. I will be fascinated to see if her French Canadian accent sells cars as well as Ricardo's Spanish accent did ... and whether she will pitch 300's or upmarket Mercedes models - or both.

-----Original Message-----
From: Ryan Hill [mailto:ryan_hillc300@xxxx]
Sent: Friday, November 08, 2002 1:08 PM
To: souders@xxxx; Chrysler300@xxxxxxxxxxxxxxx
Subject: Re: [Chrysler300] DaimlerChrysler Announcement


Just my two cents on that.

Can't say I'm jumping for joy over Celine Dion representing our Beloved 
Chrysler (OK, Daimler-Chrysler) Corp. She may have a better voice than 
Recardo but unfortunately she has an Ego the size of an Imperial. She's dumb 
as dirt to boot.........poor choice I'd say but time will tell.





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